Who is the course for?
Office staff responsible for using and managing social media, communication officers or staff involved with communication strategic planning.
About this course
With two billion active social media users in the world, including more than half of Australia’s population, social media is undeniably one of the largest and most effective word-of-mouth marketing tools available... if you know what you’re doing!
This course will provide you with tools, techniques and marketing tactics to help you effectively use and manage your social media.
What you will learn
Throughout the course, you will:
- Develop a better understanding on using social media
- Build skills for content planning and creating a social media strategy
- Effectively manage your community and handle negative feedback
- Understand how to strategically produce Facebook ads
How the course is delivered
An online course, made up of seven modules. Each course takes approx. 20-30 minutes to complete and is self-directed.
Eligibility to attend
All MOP(S) Act employees
Courses offered as part of the Professional Development Program (PDP), under the Commonwealth Members of Parliament Staff Enterprise Agreement 2016-2019, are provided free of charge.
This course will be available in February 2020